Mary Arnold Toys is the oldest locally owned toy store in New York City, NY. Currently Mary Arnold Toys is 85 years old, and growing. The freelance project started with remaking the logo. They wanted a facelift for their identity when they moved to their new location. For the redesign I was presented with old concepts that were made in the late 70’s or early 80’s. We decided to base the new logo on one of the old concepts. While working on the redesign I was presented with a handful of design tasks. I started working as their “in house” designer, working on social media, and website edits. The designs I worked on varied from balloons, shopping bags, posters, flyers, and small signs.
The project is still in the works, as the work continues for their brand identity.
Leslie's Local Color is home to independent artist Leslie Dallam. The freelance project was commissioned to create a brand identity and website. The brand identity includes a logo and a business card. The objective of the site was simple: to create a gallery to showcase Leslie's works, and a blog aimed to highlight her creative process. The site was built to be a responsive website that work across multiple devices.
Click to view website www.leslieslocalcolor.com
Qunubu is the name of the brand I created for my senior thesis. It started with a simple objective about value, and the ability to create a work of design that could encapsulate that term. How would I create work based off of just one term? Instead of doing a simple self based value I challenged myself to discover a bigger value outside of myself. That led me down a road that was brand new to most everyone. There I discovered how I could create a brand based off of the United States value system of marijuana, within the new legalization laws in Colorado. The moment I discovered this path I knew it would be challenging, but that did not deter me from moving forward. I took this project as an opportunity to show others how a well-constructed brand can change people's perspective of a once illegal substance. Equivalent to a designer branding a bar or pub after alcohol prohibition ended.
Once I grasped my objective, the design started to fall into place, but I still needed a name. I didn’t want to ostracize marijuana as just another drug. I had to develop a name that didn't scream “marijuana” in a way that would deter the new consumers, but rather lead them to see it in a new light. I discovered that ancient Assyrians using marijuana in religious ceremonies often called it “qunubu,” a probable origin of the word “cannabis.” Qunubu was the perfect name, honoring the origins of the plant, but also capable of changing the status quo.
After spending a lot of time researching packaging ideas, I decided to use 3D printing to create my own containers. The containers I ended up using were open source files that I edited and 3D printed. I chose to use a slant on the package to create a better flow and allow for a more interesting and economic design.
The last step was outfit my containers with the perfect design. I decided on asystem which uses colors and geometric shapes to identify different strains of marijuana: Yellow octagons for Sativa, the energetic; Blue hexagons for Indica, the calm; Green circles for Hybrid, the mystery.
Pax is a sleek, portable vaporizer that can be used for loose leaf tobacco. Pax started as a two-team project at RAIN, aimed at acquiring Ploom as a client. This project was a gift given to Ploom in the form of a book that was hollowed out to hold a deck of cards and a flash drive with a video on it. Inside the book, the cards feature product shots of Pax being used in nature. We called the mock campaign “The Way of The World,” in an effort to convince viewers that it is better to vape than to smoke. In the video, all the imagery on the cards is animated and set to an original piece of music. I was the Graphic Designer and Art Director of this project, and my Creative Director did the Filmography Design. We traveled to Southern Oregon and spent 3 days camping. During that time, we were able to capture the true nature of the Pax campaign we had created.
Submit is a student-led publication at PNCA which features student artists. It is published quarterly and circulated around the campus. For the 7th issue, I had the opportunity to be the Designer Editor. The initial design process started with one goal: create a unique book to showcase students’ creative abilities. Students would submit photos of their work and copies of their creative writing pieces. Once we had a strong layout on the inside, we decided to outsource a design from a fellow student to create the cover layout. We created a digital file for the screen print, made the screen, and printed the covers, all by hand. We produced over 650 books, printed and ready to give out to the student body.
Season Switch is a collaborative consumption service that allows users to swap “closets” with others around the world. If you live in Oregon, and during the winter aren't using your summer clothes, you could trade those clothes for someone else’s winter clothes. Simply log in to seasonswitch.com, post pictures of the “closet” you want to trade, and then search the site to find closets that others have posted to trade. The main logo is a hanger, and the secondary logos include designs that represent each of the four seasons. The website design is clean and simple, making it easy to navigate closets, profiles, email, and settings.
The Time magazine redesign was part of a school project in which we were to redesign an iconic news magazine and include ads we had made for previous projects. The cover story I chose was a spotlight on gay marriage. I wanted realistic photos, so I staged a quick photo shoot to capture the images that would accompany my story. I chose a color coded theme and slanted text, design choices that are very different than the current Time design. The color choices gave the reader the ability to quickly find the article they were looking for. The slanted text was a creative choice intended to change the flow of the magazine, giving it depth and originality. The ads I included addressed the hot topics of gun control and drone policy propaganda, and give the magazine an authentic vibe.